By Thomas Hobbs
Described as a “superior skin health brand” by Unilver’ CEO Paul Polman, the acquisition follows the FMCG giant’s move to acquire British skincare brand Ren Skincare back in March.
Dermalogica – which generated total sales of $240m in 2014 and is currently sold in over 80 markets including the UK; although it isn’t nearly as established here as in the markets such as the US – will be incorporated within Unilever’s prestige brand division.
Designed to address skin problems such as acne and sensitive skin, the brand’s products are a mix of professional and in-home. However its focus is more on skin Read full story ›
Source: Marketing Week