By Mindi Chahal
The new platform, dubbed Foundry Ideas, was unveiled during a keynote speech from the brand’s senior vice president of global media, Luis Di Como.
Speaking to Marketing Week after the announcement, Di Como said: “We believe in a world where there is much more collaboration, so we are creating a platform where it’s not a two-way dialogue between Unilever and a start up, it connects everybody.
“We all have the challenge to make sustainability common place. We live in a world with limited resources and we cannot continue living like this.”
The brand is launching the Foundry Ideas platform with three ‘grand challenges’ Read full story ›
Source: Marketing Week