By Thomas Hobbs

The new platform is part of the FMCG giant’s plans to increase its use as an idea-generation mechanism tenfold or more by 2020.

Unilever launched the Foundry last year in a bid to find innovative marketing start-ups working across areas including digital, content, social and mobile to help support its FMCG brands. However, it is hoping the new direct crowd sourcing portal IDEAS will allow it to invest more in individuals – such as students and filmmakers – with ideas that require mentoring.

“We think Unilever consumers will respond better to marketing ideas created by their peers, opposed to the cumbersome Read full story ›

Source: Marketing Week