By the drum

Unilever talked up its relationships with startups at yesterday’s (22 March) annual Collider demo day and said that by embracing the ‘Mad Tech’ landscape of its brands, which include Dove and Lynx, its consumer engagement rates are 30-40 per cent more effective.

Discussing Unilever Foundry’s relationship with start up Find The Ripple, which helps brands, agencies and editors to do in-moment marketing, head of the Foundry, Jeremy Bassett, said that there is a “strong financial case” for partnering up.

“What we looked at was that start ups were bringing to us tech that was more efficient and effective and it was often Read full story ›

Source: The Drum