By Seb Joseph

Unilever is crowdsourcing sustainability ideas from consumers as the latest phase of its Foundry initiative to connect the business to entrepreneurial ideas.

The company unveiled the Foundry IDEAS platform at the Cannes Lions festival today (26 June) and it will act us a hub for consumers and entrepreneurs to work together to tackle sustainability challenges. The peer-to-peer mechanic is an extension of the one behind existing Foundry initiative.

Similar to the Foundry, “grand challenges” will be regularly uploaded to the Foundry IDEAS site where its community can then either submit ideas or add to other people’s in response to the pitches. Read full story ›

Source: The Drum