Knorr brand has launched a global campaign to tap in to the millennial appetite for sharing recipes on social media and learning cooking tips from bloggers and vloggers.
The film, which marks a new direction from the Unilever-owned brand, pairs 14 single people based on their flavour preferences to see if a shared passion for certain tastes would ignite chemistry between the two.
The ‘Love at First Taste’ campaign was driven by a global research project conducted by Knorr, which questioned 12,000 people about their attitudes towards flavour and its importance in their lives. One of its key findings was that we Read full story ›
Source: The Drum
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