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Unilever’s Sarah Mansfield wins Digital Trading Leader of Year and Konga scoops Grand Prix at The Drum’s Digital Trading Awards

on Apr 29, 2015 | 0 comments

By Staff Writer

Unilever’s vice president of Global Media Europe Sarah Mansfield has won Digital Trading Leader of the Year at The Drum’s Digital Trading Awards, held in association with AppNexus in London this evening (29 April).

Mansfield has spearheaded the adoption of programmatic trading at significant scale across some of the biggest brands in the UK, driving efficiencies in targeting, relevance and cost. She also had a major role in ensuring lessons learned from digital trading haven’t been siloed but embedded across the business to ensure agile thinking across all channels.

Konga.com scooped the Grand Prix for its work with 7thingsmedia on its Pioneering Read full story ›

Source: The Drum