United Biscuits will tomorrow (1 April) launch the latest iteration of its McVitie’s Sweeeet ad series for new biscuit brand DeliChoc.
The £1.7m ad campaign, created by Grey London and directed by NEO, will kick off with a 30-second advert on ITV and Channel 4, and will once again feature a cuddly animal, this time an alpaca.
The ad features a group of students studying in a library as they break open a box of McVitie’s DeliChoc. As they slide open the tray, an alpaca pops out to the theme tune of 1980s TV programme Grange Hill.
The ad forms Read full story ›
Source: The Drum
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