The world’s favourite airline? British Airways certainly wasn’t even Britain’s favourite over the holiday weekend as it stepped forward in the running for PR Raspberry Award of all time.
We thought we’d seen the worst with the United ‘Friendly Skies’ Airlines PR debacle when it forcibly ejected a paying passenger from an overbooked plane, but BA’s catastrophic computer crash has sent both company reputation and share value into an even sharper nosedive.
Shares in BA’s parent company International Airlines Group (IAG) fell 2.7% in Madrid on Monday leaving the group a cool £360m down. When the London markets opened, shares Read full story ›
Source: The Drum
Industry News