By Audrey Kemp

Directed by Taika Waititi, the ad transitions Craig from 21st century James Bond to frontman of Belvedere Vodka.

Belvedere Vodka today released an ad featuring Daniel Craig, ushering in a new brand ethos that champions self-expression, authenticity and style, and a new role for the British actor.

The spot, directed by the Academy-Award winning filmmaker Taika Waititi, shows fans a completely new side of Craig. No longer does he play a reserved superspy. Instead, he’s care-free, dancing his way through Paris with no inhibitions. The spot bears striking similarities to Fatboy Slim’s Weapon of Choice music video featuring Christopher Walken.

“We’re thrilled to Read full story ›

Source: The Drum