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US Ad of the Week: Chicago Bike Week ‘#BikeDesk’

on Jun 24, 2015 | 0 comments

By Minda Smiley

To raise awareness for Chicago Bike Week from 12-19 June, Havas Chicago created an actual bike desk and recorded its adventures throughout the city.

The video, which features The Jackson 5 hit ‘ABC,’ has been voted by US Creative Department readers as Ad of the Week.

With the hashtag ‘#BikeWhileWorking,’ the campaign’s goal was to encourage people to cycle to work no matter how busy they are.

Chicago was recently named the sixth-most bike-friendly city in America, according to a Redfin survey.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the Read full story ›

Source: The Drum