By Minda Smiley

US advertising spending decreased 4 per cent in the first quarter of 2015 to $37.4bn, according to Kantar Media.

Results have been skewed due to the budgets advertisers pumpe into last year’s Sochi Olympics during the first quarter of 2014, which added an additional $600m. Yet when excluding the impact of special events such as the Olympics, core ad spend for the quarter was still down 2 per cent year-over-year.

Jon Swallen, chief research officer at Kantar Media North America, said: “Even after taking into account assumptions about the growth of spend on other unmonitored media, it has been a relatively slow Read full story ›

Source: The Drum