By Doug Zanger

It’s fair to say that there are two sides to Carhartt — one that is occupied by those who just want to look cool in rugged gear and another that lives daily in what the venerable product is supposed to do, outfit those who work really hard, especially in the elements.

The latter is the focus of an epic film created by the brand’s in-house creative department, in collaboration with actor Jason Momoa and his Pride of Gypsies production company, and voted as this week’s US Creative Work of the Week.

The work won by the slimmest of margins Read full story ›

Source: The Drum