By Kyle O'Brien

A doctor who diagnoses fantasy sports fan maladies is part of a campaign that took the top spot as our US Creative Work of the Week, as voted on by our readers.

‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football, while telling them they have afflictions like “Draft-itis,” the “Lose-onic Plague” and “Earnings Dysfunction.”

Created by Deutsch’s NY office, ‘Play’ and ‘Dr. Aftkings’ are the two parts of the marketing initiative to get more people interested in the NFL season of fantasy sports.

The theme for ‘Play’ is, “You don’t just want to Read full story ›

Source: The Drum