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US Creative Work of the Week: Minnesota hockey unites the state with shared water campaign

on Nov 1, 2017 | 0 comments

By Kyle O'Brien

The NHL and the Upper Midwest got some love this week, as a campaign to unite the state around the only major league hockey team received the most votes from The Drum readers.

A campaign for the Minnesota Wild, called ‘This is Our Ice,’ showed the unity of the state by having people collect water from their regions.

First, the team invited parents of current Wild players, former Wild hockey players and a member of the US women’s hockey team to pour out water collected from their hometowns onto the ice at a recent game.

Then, a new tradition was built: Read full story ›

Source: The Drum