By Minda Smiley

Brazil’s AlmapBBDO has created a heartwarming film for Whiskas that tells the real-life story of a young autistic girl whose cat helped her find confidence and improve her social skills.

The spot is part of Whiskas’ new global campaign, ‘Feed Their Curiosity,’ which is based on “the universal truth that natural, free-spirited curiosity is what makes cats special.”

The young girl in the film, Iris, was diagnosed with severe autism spectrum disorder when she was a toddler. It wasn’t until she met Thula the cat that she began to open up, communicate, and take part in new activities.

Thula, who is Read full story ›

Source: The Drum