Programmatic media-buying outfit Rubicon Project has today (2 November) announced its partnership with two of the US’ leading digital outdoor companies AdSpace Network and Captivate as it seeks to capitalise on the fast-growing out-of-home (OOH) video market.
Under the terms of the deal, Rubicon Project will power the automation of Adspace and Captivate’s offerings, with both companies using its Orders platform to customise packages to premium advertisers.
The three companies claim that the total means that advertisers can engage with an OOH audience nearly 80 million-strong using video via Rubicon’s platform, with the company noting that much of this inventory Read full story ›
Source: The Drum
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