Changes to the Olympics advertising regulations ahead of the Rio Olympics appear to be stirring tensions between non-official sponsors and the US Olympic Committee (USOC) after it issued a stern warning to brands about stealing intellectual property.
The US Olympic Committee reportedly sent letters to brands who sponsor athletes but don’t have any sponsorship designation with the USOC or International Olympic Committee, outlining the boundaries of any advertising they may have planned.
“Commercial entities may not post about the Trials or Games on their corporate social media accounts,” says USOC chief marketing officer, Lisa Baird, in the letter. “This restriction Read full story ›
Source: The Drum
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