By Lisa Lacy

US podcast advertising revenue is expected to hit more than $220m in 2017, marking an uptick of 85% over $119m in 2016, according to the IAB Podcast Advertising Revenue Study.

The IAB said the study draws on historical data compiled from 20 of the industry’s largest players and includes all forms of podcast advertising to provide a reasonable measurement of podcast advertising growth.

It found revenue grew 73% between 2015 and 2016 – and 2016 saw more revenue generated by dynamically inserted ads for the first time.

What’s more, findings from 2015 and 2016 show marketers prefer ads read Read full story ›

Source: The Drum