Research from Borrell Associates, published in Forbes claimed that over half of all US election digital media spend will be funnelled into social media websites such as Twitter and Facebook.
With political advertising in 2016 set to hit $11.4bn – a fifth more than 2012 – digital media will breach $1bn for the first time. The digital spend represents a 576 per cent increase on 2012’s $22.25m outlay.
Over half of this budget is expected to be invested in social media advertising on Twitter and Facebook, supplemented by their growing targeting options. Twitter’s ‘tailored audiences’ ad targeting tool is one such Read full story ›
Source: The Drum
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