Price comparison service uSwitch has introduced a motivational coach character for its latest campaign encouraging more people to switch their energy and broadband supplier.
The ‘Yes U Can’ campaign marks the unveiling of the brand’s new logo identity, and brand slogan, ‘Switching made simple’ and is the first work from agency Brothers and Sisters since it won the uSwitch advertising account in November.
The ‘Yes U Can’ line is promoted through the coach character who has been inspired by 80s style sports films and will feature in the brand’s marketing activations throughout 2017.
The campaign is based on insights from Brothers Read full story ›
Source: The Drum
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