At the time when Government’s initiative of ‘Make in India’ is gaining pace, Indian ice cream brands are re-branding themselves to combat foreign brands like Haagen-Dazs and Baskin Robbins.
According to TechSci Research, the ice cream market in India will grow with a CAGR of 17.03% from 2016 to 2021.
Moreover, an increase in demand for local products continues to benefit the local brands, according to Brandz top 50 most valuable Indian brands.
The Drum spoke with Devanshu Gandhi, managing director of one of India’s oldest ice cream brand, Vadilal which was twice voted as the most Read full story ›
Source: The Drum
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