Macmillan is moving away from its ‘Not Alone’ positioning with the launch of a new ‘Life With Cancer’ campaign, aiming to show that life doesn’t stop just because you have cancer.
Based on the charity’s own research that revealed 85% of people with cancer don’t want to be defined by the disease, Macmillan’s new campaign with VCCP explores what everyday life looks like when you’re living with a diagnosis. The four executions look at important relationships through the eyes of a father, sister, friend and lover, showing they still have lives to lead by juxtaposing moments connecting with loved Read full story ›
Source: The Drum
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