By Gillian West

To promote its Black Friday sale online retailer Very.co.uk has teamed up with The Gate to create a commercial that will run in the lead up to the busiest shopping day of the year.

In addition to a number of TV broadcast versions The Gate has created a suite of moving image assets to work across video on demand and online display with the creative evolving over the 48 hour campaign period in order to build anticipation for the offers coming throughout the day.

Very.co.uk’s group digital and video creative manager Joseph Gummett said: “Following the success of Black Friday for Very Read full story ›

Source: The Drum