By Natalie Mortimer

Online fashion and beauty retailer Very.co.uk has launched a £600,000 bus tour campaign, as it looks to push its beauty brand offering.

The Very Beauty bus tour campaign, designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, will visit Liverpool, Leeds and Birmingham over the next two weeks, and offer free mini-makeovers in a transparent, branded bus giving locals the chance to capture and share their ‘getting ready’ moments.

Via the makeovers consumers will showcase the beauty offerings on the fashion site, which is owned by Shop Direct, including products from Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Read full story ›

Source: The Drum