By Audrey Kemp

The branded content series delves into the Grammy-nominated artist’s rise to fame through exclusive performances and personal reflections – all to make tax season less intimidating for Gen Z.

Grammy-nominated genre-bender Shaboozey has teamed up with Vevo and Intuit TurboTax to demystify tax season in ‘Vevo Origin Stories.’

Led by Vevo’s in-house team, with Wieden+Kennedy managing the media buy, the series fuses exclusive performances and personal insights, proving that when you can break boundaries in music, you can master your finances, too. The work features exclusive live performances and a 12-minute short film that offers an intimate look at Shaboozey’s rise from Read full story ›

Source: The Drum