Canvs is a small New York-based emotion technology company which works to measure TV viewers’ responses to shows. Viacom is a major media conglomerate, with operations in over 160 countries and with revenues last year of nearly $14 billion; the owner of media heavyweights like MTV, Comedy Central, Nickelodeon, and Paramount Pictures.
The two companies are now teaming up in an effort to better decode complex millennial language.
The advancement and development of marketing measurement tools has grown by leaps and bounds in recent years. That development is part of larger growth in the more general analytical industry, which has become more Read full story ›
Source: The Drum
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