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Viacom scoops up Channel 5 for £450m

on May 1, 2014 | 0 comments

By Ishbel Macleod

Viacom, which owns MTV, Nickelodeon and Comedy Central, has bought Channel 5 for £450m.

Viacom president and CEO Philippe Dauman said: “The acquisition of Channel 5 accelerates Viacom’s strategy in the UK, one of the world’s most important and valuable media markets.

“Viacom’s global resources, technology and expertise will help Channel 5 develop even more compelling programming and provide content to consumers in exciting new ways. In addition, we will introduce our popular content to new UK audiences and create a comprehensive offering for our commercial partners on-air and on-line.”

Having bought the company from Northern & Shell, Viacom now own all brands Read full story ›

Source: The Drum