By John Glenday

Jeff Lucas, current head of ad sales and marketing at Viacom Media Networks, is to jump ship to Snapchat in July according to company sources.

The news comes as the entertainment giant is right in the middle of negotiations with marketers to commit advertising budgets for the coming year.

The abrupt departure has apparently sparked a race to find a successor for Lucas who has served Viacom since 2006 with one option being to promote his deputies to jointly fill the role.

Snapchat has long sought to poach Lucas who had thus far rebuffed their advances in favour of sticking it out with Read full story ›

Source: The Drum