By Ronan Shields

Viber plans to ramp up its share of the US messaging app market, plus increase engagement with its existing global user base with the appointment of Scott Nelson as its first head of North America, plus four separate agencies to bolster the brand’s presence there.

Nelson joins the messaging app service, which claims 600 million global users, to lead marketing efforts there, and has selected media agency Essence, creative shop Droga5, and Laundry Service to leads its social media efforts, plus Alison+Partners for PR.

To kick-off marketing efforts there, the combined outfits will establish a US marketing hub, followed by a six-month Read full story ›

Source: The Drum