Vice Media has struck eight partnerships with mobile providers worldwide including Vodafone, Verizon and AbemaTV that will quicken the brand’s bid to reach as many millennial viewers with its content.
The media owner claimed the deals across Asia Pacific, the Middle East, the United States and Canada, will help it woo between 200 million to 300 million new users. The breadth of Vice’s ties with some of the world’s largest telecommunications businesses was revealed at Mobile World Congress today (1 March) by Vice co-founder and chief executive Shane Smith.
“When we first started to Read full story ›
Source: The Drum
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