Victoria Plumbing has handed its £6m media planning and buying account to MediaCom Manchester.
The company has been appointed by the bathroom retailer to overseeing all ongoing media activity, with a focus on response and brand TV campaigns to target ABC1 women through a broad family focus.
Marcus Hall, head of Response at MediaCom Manchester, said: “It’s great to be building a long term relationship with a brand that not only has established such a strong reputation, but has the ambition and vision to continue to grow. Our direct response credentials at MediaCom Manchester are among the best in the UK, as Read full story ›
Source: The Drum
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