Victoria’s Secret, Sephora and Nike are leading the way in winning the affections of young consumers, according to a new study analysing the popularity of brands.
The 2017 ‘Love List Brand Affinity Index‘ compiled by Condé Nast and Goldman Sachs examined millennial and gen z consumer preferences in the fashion, retail and beauty categories.
The poll, of 2,345 US consumers between the ages of 13-39, found that Victoria’s Secret, Sephora and Nike were the top three most favoured brands.
Researchers found a key factor in the brands’ success was their digital presence. Overall Read full story ›
Source: The Drum
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