By Rebecca Stewart

Lingerie giant Victoria’s Secret is muscling in on the athleisure trend, unveiling a dedicated sports division dubbed Victoria’s Sport.

The brand appears to have rebranded its former Victoria’s Secret Sport offering, streamlining what it now offers online into three different departments: Victoria’s Secret, Pink, and Victoria Sport.

It’s no secret the company has been cost-cutting since the start of 2016, confirming in April that it was to cut 200 jobs and eliminate “certain merchandise categories,” including its swimsuit business, to focus on “core” products.

Launching with a model-filled ad (above) starring the company’s ‘Angels’ Adriana Lima, Elsa Hosk, Romee Strijd, Jasmine Tookes Read full story ›

Source: The Drum