While ad spend has broadly dropped across the board, due to the lockdown, time spent on gaming platforms has greatly increased. While homebound consumers turning to their consoles isn’t exactly a surprise, research from sales platform MediaRadar shows the games industry made sure it wasn’t napping – with the sector doubling its US ad spend in Q2.
We’ve already learned from Twitch that gaming streaming audiences are way up,. Verizon estimated that gaming was up 75% during peak hours in early lockdown. And esports brands have opened up on how they have attracted sports marketers.
Source: The Drum
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