By Adam Flomenbaum

Videology, a leading programmatic converged TV and video advertising platform, is making a good impression.

The company – which has historically transacted on a traditional CPM model – is introducing “vCPM,” or, viewable CPM. This will allow clients to plan, buy, and execute against a guaranteed price for a guaranteed number of viewable impressions, which will be measured by third party ad verification companies such as Moat, DoubleVerify, and Integral Ad Science.

Clients can either transact on an MRC Standard (50% of pixels on screen for at least two consecutive seconds) or an Extended Viewability Standard (100% of pixels on screen for Read full story ›

Source: The Drum