By Adam Flomenbaum

Videology, a leading platform in the programmatic video and TV advertising space, released its “4th Quarter U.S. Video Market At-A-Glance” report.

Looking at all impressions run through its platform last quarter, Videology found that there was a 114% increase year-over-year in digital video campaigns that leveraged TV audience data to target with. Advertisers understand that TV spend is still extremely important, but they also understand that they need to double down on these efforts across platforms to maximize reach and effectiveness.

“As the siloes between TV and video continue to break down, advertisers are utilizing the unique attributes of each to bring Read full story ›

Source: The Drum