Video ad and post replays on Facebook are up 785 per cent year-over-year (YoY), research from Adobe has found, not long after Facebook’s auto-play ads officially launched.
Adobe’s Social Media Intelligence Report discovered that while revenue per visit (RPV) coming from Facebook grew by two per cent quarter-over-quarter (QoQ), RPV from Twitter and Tumblr declined by 23 per cent and 36 per cent.
“Social media continued to grow even after a strong holiday quarter and the seasonal slowdown expected in Q1,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Marketers are learning how to best reach their audiences across different Read full story ›
Source: The Drum
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