By Michael Feeley

Home cleaning supplier Vileda has appointed award winning Yorkshire digital agency INK Digital to launch its latest UK viral video campaign.

Having already established a strong presence on Facebook and Twitter, Vileda is now hoping to exploit the potentially viral nature of YouTube with the new campaign, which features a selection of funny videos.

Vileda met with a number of agencies in order to determine the best possible engagement strategy for the brand’s first viral campaign before selecting INK Digital.

Emma Crosland, trade & digital marketing manager at Vileda, commented: “Our first viral campaign on the 1,2 Spray Mop shows a softer Read full story ›

Source: The Drum