By Gillian West

Vimto is set to introduce new packaging across its range of squash, carbonates, still drinks and no sugar offerings this month (April).

Working with Springetts Brand Design the new look is designed to drive trial and frequency of purchase.

The bottles feature a new Vimto logo – a smiling vortex – designed with the brand’s ‘seriously mixed up fun’ positioning in mind.

The vortex emanates from below the logo bursting from the logo towards the bottle opening, giving the consumer the impression that Vimto flavour lasts from the first sip to the last drop.

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Source: The Drum