By Staff Writer

Welcome to The Drum’s Brand Vine chart – a rundown of the latest Vines created by global brands.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

This week, iHeartRadio took the top spot with as its Vine of Paramore’s Hayley Williams performing at Festival 5.

The clip saw the largest shift in loop percentage with an a increase of 1923 per cent.

Meanwhile broadcaster John Snow earned Channel 4 news second place with his six-second preview of the evening bulletin, increasing the brands’ loops by 47 per cent to 1,255,439.

And Southampton FC took Read full story ›

Source: The Drum