The Advertising Standards Authority (ASA) has banned Must Have’s ad for VIP Electronic Cigarettes before 11pm after receiving a series of complaints that totalled 1156.
Seven issues were investigated, including claims that the ads were overtly sexual in nature and degraded and exploited women, of which two were upheld.
The two TV ads which carried a post 9pm restriction and also appeared on the advertiser’s YouTube channel, showed a man and woman speaking directly into the camera using language that complainants said drew oral sex references.
Some complainants said they understood an accompanying female voice-over saying, “If you’re gonna Vape, Read full story ›
Source: The Drum
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