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Viral Video Chart: HelloFlo's 'First Moon Party' campaign goes straight to number one

on Jun 26, 2014 | 0 comments

By Rebecca Stewart

HelloFlo’s new ‘First Moon Party’ commercial takes this week’s top spot.

The amusing video for the US tampon subscription service company shows a pre-teen girl who fakes her first period to fit in with her friends.

But her Mum discovers she’s lying and decides to teach her a lesson by throwing an elaborate ‘first moon party’ in her honour, even inviting her grandparents.

The awkward ad has amassed over 85,000 shares and 20 million views since last week, putting it ahead of new contenders from GoPro and adidas.

Brand Chart

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Source: The Drum