In times of crisis, brands require strong leaders who can communicate confidently, and compassionately, in the intimidating glare of the media spotlight. In Sir Richard Branson, that’s exactly what Virgin Galactic can rely on.
When Virgin Galactic’s SpaceShipTwo crashed during a test flight on Friday, killing one pilot and seriously injuring another, there was one man the world’s media wanted to hear from. Sir Richard Branson did not leave them waiting.
For Branson, Virgin Galactic represents more than just another brand in his sprawling business empire; it has been his longstanding dream to make commercial space travel a reality – and it Read full story ›
Source: The Drum
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