Virgin Holidays is set to release a series of sassy ads showing carefree holiday-goers enjoy the sunny Caribbean on Christmas Day.
The ad, created by M&C Saatchi Group, comes as part of Virgin Holidays’ integrated ‘Flaunt It’ campaign. In it, 59 year-old hairdresser Colin stars, pulling off a stunning water-swishing hair flick in an azure blue ocean.
This will be followed by five separate ‘Flaunt It’ executions in 2015, showing those lucky enough to be holidaying in the Caribbean shamelessly enjoy their trip. MGOMD-planned media will see the ad run across TV, outdoor, online and below the line, from Christmas day.
Aoife McDonald, Read full story ›
Source: The Drum
Industry News