Virgin Mobile breaks the myth about Bigfoot ( a hairy, upright-walking, ape-like being who reportedly dwells in the wilderness and leaves behind large footprints) in its latest campaign.
The campaign ‘Nothing Hidden’ conceptualised by Publicis Dublin and directed by Sweetshop’s director Tore Frandsen begins with people gasping and acting afraid and then it is revealed that it was because of the Bigfoot. However, to everyone’s surprise, Bigfoot greets everyone in a friendly manner and reveals that he doesn’t want to stay hidden anymore.
The film was shot in Ireland on a set.
As to how Bigfoot’s unique look was created for the campaign, Read full story ›
Source: The Drum
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