By Gillian West

Virgin Records has engaged the7stars to launch a campaign using SignalAds – a new online display advertising solution from Affectv – which will enable live streaming and social data to be pulled into display advertising, endorsing the creative and providing audio.

The activity launches 21 April with a Bastille campaign using social listening technology platforms, such as Soundcloud, to offer unique, relevant ads for individuals with the banners able to recognise fans of particular artists.

CEO and founder of Affectv, Glen Calvert, explained: “SignalAds provide a great fit with music advertising, where people’s individual tastes are key to the relevance Read full story ›

Source: The Drum