By Ishbel Macleod

Virgin Trains has retained Hope&Glory to handle its consumer PR for the next three years.

Appointed following a six-way pitch, Hope&Glory will handle the consumer press office, as well as creating campaigns to enhance strategic partnerships.

Virgin Trains’ director of corporate affairs, Richard Scott, said: “For the next phase in the story of Virgin Trains, we were looking for an agency that would bring us fresh, innovative and fun ideas which would translate into successful campaigns and build strong emotional engagement with a wider range of audiences.”

The account will be led by Hope&Glory managing partners Jo Carr and James Gordon-MacIntosh.

Carr added: “There Read full story ›

Source: The Drum