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Vision 100: the lightbulb moment that changed our visionary marketers’ thinking

on Apr 28, 2015 | 0 comments

By Lucy Tesseras

Keith_Weed

Keith Weed
Chief marketing and communications officer
Unilever

“My lightbulb moment was hearing a young girl called Severn Cullis-Suzuki who addressed the delegates at the Earth Summit in Rio in 1992. She talked passionately about the environmental issues we were facing from her perspective as a 12-year-old, reminding her audience that they were all children once.

“She then asked ‘why do you keep breaking things you don’t know how to fix?’ And that thought has resonated with me ever since because I think as a human race we break lots of stuff we don’t know how to fix. It was a truly inspirational sentiment Read full story ›

Source: Marketing Week