By Gillian West

As Advertising Week Europe gets off to a flying start WPP founder and CEO Sir Martin Sorrell has revealed the five things the UK has given to the global ad industry via a LinkedIn post.

The first thing the UK has gifted the global ad industry with is pioneers says Sorrell, citing “visionaries like David Ogilvy, the Brit who, alongside American giants like Bill Bernbach, helped to defined the 20th-century US advertising industry”.

Science is second on Sorrell’s list as “there is a great deal of art in advertising, but much of the credit for the science that underpins its effectiveness Read full story ›

Source: The Drum